Clarity under pressure — for the people building under the most of it.
Coach to the founders scaling India's defining companies — grounded in systems thinking and a doctoral inquiry into how people hold judgment when the stakes don't let up.

Flatland · CULTure at Zomato · Systems of Grace
The founders building India's defining companies.
Where the leverage actually lives.
Everyone can see the events. Below the waterline are the patterns that repeat, the structures producing them, and the mental models that built those structures.
The real work happens three levels deeper than where most people look — and that's where the coaching goes.
Two decades, in receipts.
Not titles — the things actually built, led, and learned along the way.
Ekartha
QA and HRBP to Engineering — the first view into how teams hold together under pressure.
IBM
Recruiter — reading people and fit at scale.
RMC — Resource Management Consulting
Headhunter placing leaders into growing companies.
EmiratesAvenue.com
Community management — building connective tissue for an online community.
Zomato — Operator
Content → Chief of Staff to the founder · led Feeding India into the fold · embedded through the company's defining years.
Zomato — Coach to Deepinder Goyal & Core Leadership
Executive coach and strategic advisor to the founder and leadership team through the company's transformation.
Grofers → Blinkit — Coach to Albinder Dhindsa & Core Leadership
Embedded through the Grofers-to-Blinkit transformation — pushing the whole team toward clarity on what they were building and why.
Animall
Coach to Neetu Yadav and core leadership — building frameworks for growth and identifying levers for sustained performance.
MIT Centre for Systems Awareness — Master Practitioner, Cohort 7
Source lineage for all frameworks in this practice — Reflective Leadership Cycle, Core Leadership Capacities, Generative Social Fields, and the Four Dimensions of Well-being.
Published — CULTure at Zomato
Co-authored with Deepinder Goyal and Ashish Goel. Author of Flatland and Systems of Grace · TEDx speaker · Professor of Practice, NSBT.
Founder & President — Ananta NGO
Building the institutional infrastructure for the next layer of leaders and communities.
PhD Scholar — MGM University
Original theory on how people and systems hold clarity under sustained pressure — the ARSL and GBLA constructs.
Co-founder — ILEKA
Building the institutions that teach the next generation of leaders.
12+ founders and CEOs in active practice
Zomato · Blinkit · CARS24 · Bijnis · Xpressbees · Animall · Massive Restaurants · Market on Mainstreet · Pravaayu · LeverageEdu · sAvaka · SheerME.
Co-founder — sAvaka
An operating system for living organizations.
What founders and CEOs say.
Naina is the longest-standing coach I've ever had, and the most demanding. She doesn't tell you what you want to hear. She asks the one question that reframes the whole problem. Over two years she has changed how I lead, how I think about building the company, and what I expect of myself. Every leader I've sent to her comes back sharper.
Naina worked with me from 2011 to 2023 and became a critical part of Zomato's leadership inner circle — not just executing plans, but helping shape them. She co-led hiring sprees, met investors, navigated boardroom discussions, and coached me and my leadership teams across both Zomato and Blinkit.

Naina spent ~2 years with Blinkit, me and our team. During the particularly tough period of a business overhaul — the transition from Grofers to Blinkit — Naina was the uncomfortable but necessary voice pushing everyone, including me, to seek more clarity about what we wanted to achieve.

Her approach is driven by what's in your control, with a deep understanding of business and executional challenges. She creates a safe space for you to be vulnerable, and she works with YOU. Naina is an agent of change, and a source of wisdom — she's helped me build frameworks for my growth and identify meaningful levers to continuously level up.

Naina's guidance over six years was instrumental in transforming me into a more effective leader. She enhanced my communication, always challenged me to step outside my comfort zone, and through her emphasis on operating from first principles, I experienced significant growth both professionally and personally.

Start anywhere. Each door opens the next.
Not advice-giving. A discipline.
What actually degrades under pressure, and how the work widens what a team can still hold open.
Explore the practice → FrameworksThe maps I think with.
The hand-drawn systems-thinking, leadership, and well-being frameworks beneath the coaching.
See the frameworks → Ways to WorkFrom a free pilot to the whole org.
A free pilot session, founder coaching, CXO-layer coaching, transformation, and workshops.
Open the offerings → About NainaTwo decades inside the pressure.
The operator years, the research, and the founders already in the work.
Meet Naina →Bring the real problem. Book a free pilot.
A full 45-minute working session, by application. Naina reads every request personally.